Client Overview:

Brijrani is a brand that embodies elegance, wellness, and cultural depth. The client approached us for a brand identity that would reflect a sense of calm, spiritual alignment, and modern sophistication — possibly indicating a brand in the space of holistic wellness, fashion, or lifestyle.

Project Objective:

To design a clean, modern, and meaningful logo that:

• Represents the initial 'B'

• Embeds a sense of feminine elegance and calm

• Uses color psychology and minimalistic symbolism

• Works across digital, print, and packaging mediums

Concept & Design Approach:

Monogram + Symbol Fusion:

• The logo integrates the letter “B” with a lotus flower, a symbol of purity, grace, and spiritual awakening — reinforcing emotional and cultural resonance.

• The lotus gently overlaps the base of the monogram, creating a seamless, elegant fusion that reflects beauty and balance.

Color Explorations:

• Two versions were designed:

• Teal Blue Variant: Clean, calm, and trustworthy — ideal for a wellness or lifestyle brand.

• Purple Gradient Variant: Modern, creative, and luxurious — suited for fashion, beauty, or holistic ventures.

• The purple-pink gradient on the lotus and letterform enhances femininity and modernity, appealing to a younger, style-conscious audience.

Typography:

• A geometric sans-serif typeface was chosen for the wordmark "BRIJRANI" to maintain readability and elegance.

• The spacing and clean lines add a professional and upscale feel.
  

Final Deliverables:

• Primary Logo (Monogram + Wordmark)

• Alternate color versions for light/dark backgrounds

• Vector source files (.AI, .SVG, .PDF)

• Brand color codes and usage guidelines

Outcome:

The Brijrani logo successfully delivers a modern, feminine, and serene identity. It creates a strong first impression while remaining versatile for use across:

• Product packaging

• Website & social media

• Store signage and marketing materials

The design received enthusiastic client feedback for its clarity, symbolism, and aesthetic appeal.

Designer’s Note:

"A good logo doesn’t just look beautiful — it communicates. With Brijrani, we achieved both."