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Logo Design and Case Studies

Logo Design June 10, 2025

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Project Title: Koba Fragrance – Logo & Brand Identity Design
Client Location: Lucknow, India
Industry: Fragrance | Lifestyle

Project Overview:
We partnered with Koba Fragrance, a luxury scent brand based in Lucknow, to design a visual identity that reflects elegance, purity, and timelessness. The goal was to craft a minimal yet impactful logo that communicates sophistication and appeals to both modern and traditional fragrance enthusiasts.

Creative Direction:
The logo combines clean typography with a subtle, symbolic graphic element that evokes the essence of scent and flow. The type treatment is sleek, ensuring legibility and adaptability across packaging, labels, and digital platforms.

Brand Guidelines:
Typography: Serif font family for a premium, classic touch
Color Palette:
Purple (#1C1C1C) – sophistication and contrast
Muted Gold (#D4AF37) – subtle luxury

Logo Usage:
Primary logo for packaging and digital branding
Monogram icon for wax seals, bottle caps, and social profiles

Design Aesthetic: Clean, refined, and versatile

Tools Used: Adobe Illustrator, Photoshop
Team: Canvas Chrome Designs – Branding & Visual Strategy
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Client: Kanhaiya Trading Company, Lucknow
Service: Logo Design & Brand Identity
Industry: General Trading & Distribution

We partnered with Kanhaiya Trading Company, a dynamic trading firm based in Lucknow, to craft a memorable and professional logo that reflects their core values — trust, reliability, and growth. The final design blends traditional roots with a modern minimalistic approach, ensuring high recall and versatile application across mediums.

Brand Guidelines (Essentials)
Logo Style: Wordmark with symbolic monogram
Typography: Clean sans-serif for modern readability

Color Palette:
Royal Blue (#1A3D7C): Represents trust, professionalism, and loyalty
Golden Yellow (#F9A825): Symbolizes growth, prosperity, and vibrance
Usage:
Scalable for print, web, and merchandise
Works on both light and dark backgrounds

Clear space and size rules defined for consistent brand applicationTools Used: Adobe Illustrator, Photoshop
Design by: Canvas Chrome Design
View more projects: www.canvaschrome.com
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Client: Urban Nonsense
Industry: E-commerce, Mobile Accessories
Service: Logo Design, Brand Identity

Overview
Urban Nonsense is a bold and edgy mobile cover brand that caters to Gen Z and young millennials who love expressing their personality through quirky and unconventional designs. They approached Canvas Chrome Designs to create a distinctive visual identity that would reflect their offbeat energy and stand out in a saturated market.

Creative Direction
The concept behind the logo was to blend chaos with clarity — representing how Urban Nonsense redefines randomness as a creative expression. We explored modern, abstract elements fused with clean typography to maintain a visual balance between playful and premium.

Design Elements
Typography: Clean sans-serif fonts chosen for high readability and a modern vibe
Logo Style: Wordmark with adaptable modular usage
Color Palette: Black, white, and a high-contrast accent for pop appeal
Brand Feel: Energetic, rebellious, and expressive — without losing clarity

Deliverables
✔ Primary and secondary logo
✔ Scalable vector files for print/digital use
✔ Minimal brand guide (color codes, typography specs, logo usage rules)

Keywords: logo design, brand identity, mobile accessories logo, ecommerce branding, bold logo, gen z branding, quirky modern logo, behance portfolio, Urban Nonsense
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Client: Zoe Carpets, Bhadohi, India
Service: Brand Identity Design
Studio: Canvas Chrome Designs

Project Overview
Zoe Carpets, an emerging carpet brand from Bhadohi—the “Carpet City of India”—approached us to craft a logo that reflects the heritage of fine craftsmanship while appealing to a modern, global clientele.
Our goal was to design a visual identity that combines luxury, tradition, and timeless elegance, staying true to the core values of Zoe Carpets: authenticity, quality, and aesthetic refinement.

Design Approach
We explored patterns inspired by traditional weaving motifs and merged them with a minimal yet memorable typographic treatment. The logomark subtly hints at the interlacing threads of carpet weaving, while the typeface balances softness and structure.
Color palettes were kept earthy and warm to reflect the natural tones of handwoven rugs, paired with premium gold accents for a high-end finish.

Brand Guidelines (Key Elements)
Logo Type: Combination mark (symbol + wordmark)
Typography: Elegant serif with geometric balance
Color Palette:
Primary: Rich Terracotta, Burnt Umber
Secondary: Warm Neutrals, Antique Gold
Usage: Scalable for product tags, website, packaging, and trade expos
Mood: Refined, artistic, authentic
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MadxBlaster – Logo Design & Brand Identity

Description:
Canvas Chrome Designs collaborated with MadxBlaster, a bold and energetic brand, to craft a striking visual identity that reflects its edgy persona. The objective was to design a logo that embodies power, motion, and a modern rebellious spirit—perfectly aligning with the brand's unique name and voice.

Design Direction:
The chosen logo style merges futuristic aesthetics with dynamic typography, capturing the pulse of an energetic, youth-focused brand. The sharp letterforms, custom type elements, and contrasting tones project a sense of intensity and creativity. The identity system was designed to stand out across digital, apparel, and merchandise applications.

Brand Guidelines Snapshot:
Logo Style: Custom wordmark
Color Palette: Monochrome black/white with optional red accent for emphasis
Typography: Angular, bold display font (custom-modified)
Tone: Bold, rebellious, high-energy
Usage: Scalable and versatile across digital, print, and apparel formats
Safe Space & Sizing: Maintain clear space equal to the height of the "M" around the logo
Inappropriate Use: Avoid altering colors, adding shadows, or distorting proportions

Tools Used: Adobe Illustrator | Adobe Photoshop
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Project Description:
Ocean – Design & Exhibit is a Delhi-based creative studio specializing in exhibition design, spatial experiences, and innovative brand environments. Our team at Canvas Chrome Designs was entrusted with crafting a logo that captures the brand’s essence — fluid creativity, bold structure, and professional elegance.
The resulting identity combines minimalist geometry with the flow and depth symbolic of the ocean — an ode to the brand’s dynamic yet grounded approach in the exhibit design industry. This modern logo communicates trust, creativity, and movement, aligning with Ocean's role in bringing client visions to life through immersive, experiential designs.

🟦 Brand Keywords:
Exhibit Design, Creative Studio, Immersive Spaces, Modern, Minimal, Trustworthy, Dynamic, Professional, Innovative

🟦 Logo Design Objective:
To develop a clean, versatile identity that translates across digital, print, and spatial applications, while evoking the expansive and adaptable nature of the ocean — reflecting the company’s scalable and evolving design ethos.

🟦 Design Elements:
Typography: Bold sans-serif typeface conveying stability and professionalism.
Symbolism: Custom abstract wave-line graphic echoing motion, creativity, and the brand’s name.
Color Palette: Deep navy blue and neutral tones represent depth, sophistication, and clarity.
Layout: Balanced horizontal composition suitable for various formats (digital, signage, print).

🟦 Brand Guidelines (Concise):
Primary Logo Usage: Use against white or neutral backgrounds to ensure visibility.
Clear Space Rule: Maintain ample padding around the logo to preserve impact.
Minimum Size: Avoid scaling below 1 inch width in print or 120px width on web.

Color Codes:
Navy Blue: #0C2D48
Soft Gray: #E5E5E5

Typography Pairing: Use bold sans-serif fonts like Montserrat or Poppins for brand consistency.

🟦 Tools Used: Adobe Illustrator, Adobe Photoshop
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Spicebucket – Logo Design for a Flavor-First Brand

Description:
Spicebucket is a bold and flavorful brand specializing in high-quality spices and seasonings. The client approached us with the vision of a logo that could capture the richness, warmth, and authenticity of their offerings while appealing to a modern audience. We developed a unique brand identity that reflects their core values: quality, tradition, and taste.

Creative Direction:
The logo features a vibrant, dynamic design inspired by the essence of Indian spices — bold, earthy, and full of character. With a clean, scalable symbol and modern typography, the visual identity balances tradition with contemporary appeal, ideal for packaging, digital presence, and merchandise.

Design Elements:
Typography: Bold, clean sans-serif font for modern readability
Color Palette: Rich spice-inspired tones (saffron, turmeric, chili red) to evoke warmth and authenticity
Iconography: Subtle bucket-inspired silhouette integrated with spice motifs
Usability: Versatile across digital, print, and product labels

Brand Guidelines Snapshot:
Primary Colors:
Warm Red (#C0392B) – evokes boldness and flavor
Golden Yellow (#F1C40F) – symbolizes warmth and richness
Charcoal Grey (#2C3E50) – for balance and legibility

Typography:
Heading Font: Montserrat Bold
Body Font: Montserrat Regular

Logo Usage:
Maintain clear space around the logo
Use on light or neutral backgrounds
Avoid stretching or altering proportions

Scope of Work:
✔ Logo Design
✔ Brand Colors & Typography
✔ Usage Guidelines
✔ High-resolution Assets for Print & Digital
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Client: OnPoint Landscaping INC.
Industry: Landscaping & Outdoor Services
Project Type: Logo Design & Brand Identity
Agency: Canvas Chrome Designs

Project Overview
OnPoint Landscaping INC. approached us to craft a bold and memorable logo that would reflect their precision, professionalism, and deep connection with nature. The goal was to establish a visual identity that speaks to both residential and commercial clients looking for expert landscaping solutions.

Design Concept
The logo combines clean, modern typography with a nature-inspired emblem that subtly integrates a leaf and a geometric pointer—symbolizing both the brand’s name and its commitment to direction, detail, and growth. The design evokes trust, clarity, and professionalism, while staying versatile across print and digital media.

Brand Guidelines
Logo Style: Minimal, nature-infused, professional
Typography: Clean sans-serif typeface for readability and contemporary appeal

Color Palette:
Forest Green – symbolizes growth, nature, and renewal
Earth Brown – reflects stability, soil, and foundational strength
Neutral Gray/White – ensures contrast and modernity

Usage: Designed to remain sharp and impactful across business cards, uniforms, vehicle wraps, signage, and digital platforms.

Results
The final design has become a cornerstone of OnPoint Landscaping’s brand presence, positioning them as a reliable, professional service provider with a strong identity that stands out in the landscaping market.
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Description:
Kitchen Art is a contemporary hospitality company based in Noida, India, known for curating premium culinary experiences. Canvas Chrome Designs was entrusted with crafting a distinctive brand identity that visually reflects their passion for food, aesthetics, and exceptional service.
Our goal was to create a modern, elegant logo that balances sophistication with warmth—core values that define Kitchen Art's customer experience. The visual identity aligns with the brand’s mission to blend art and hospitality into every offering.

Logo Design Objective:
Reflect culinary expertise with an artistic touch
Maintain a clean, modern, and versatile aesthetic
Ensure adaptability across digital and print platforms

Design Elements:
Typography: Sleek, legible serif and sans-serif combination to evoke both elegance and clarity
Symbolism: Stylized plate and utensil iconography forming a subtle 'K' monogram, reinforcing brand recall

Color Palette:
Primary: Deep Charcoal Black – signifies premium quality and professionalism
Accent: Warm Golden Beige – evokes a sense of comfort, creativity, and gourmet finesse

Brand Guidelines Summary:
Primary Logo Usage: To be used on white or light backgrounds for clarity
Alternate Version: Monochrome version available for minimalistic branding needs
Minimum Size: 1.5 cm for print, 120 px for digital
Clear Space: Maintain ‘K’ height spacing around the logo

Do Not:
Alter proportions or colors
Add shadows or gradients

Use on clashing backgrounds without contrast

Tools Used: Adobe Illustrator, Adobe Photoshop
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Project Title:
IEducationalise – Logo Design for an EdTech Company

Description:
Canvas Chrome Designs was approached by IEducationalise, an emerging EdTech company, to craft a professional, future-ready brand identity that resonates with innovation, learning, and trust. The objective was to create a distinct yet minimal logo that reflects the company’s mission to simplify and elevate digital education.

Design Direction:
The final logo is a clean, modern logotype built on the principles of clarity, forward motion, and digital accessibility. We incorporated subtle educational symbolism while ensuring adaptability across digital platforms and print.

Key Elements:
Typography: Custom, geometric sans-serif font with smooth curvature, symbolizing growth and clarity in communication.
Color Palette:
Primary: Deep Blue (#1A2A6C) – Trust, intelligence, professionalism
Accent: Electric Violet (#6A11CB) – Creativity, innovation, and digital transformation
Neutrals: Light Grey and White for balanced contrast

Design Concept:
The logo subtly integrates the "I" and "E" from the brand name, positioning the identity as focused, structured, and modern.
Scalable design: optimized for both large displays and small screen usage (favicon, app icon).

Brand Guidelines Summary:
Logo Usage: Maintain clear space around the logo. Minimum height: 30px for digital.
Colors: Use official color palette only. Avoid unauthorized gradients.
Background: Preferably used on white or deep blue for maximum visibility.
Misuse: Do not stretch, crop, or alter logo elements.

File Formats Delivered: AI, EPS, SVG, PNG, JPG (light and dark versions)
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Client: Rajendra Food Products
Industry: Packaged Food & FMCG
Service: Logo Design, Brand Identity

Project Overview:
Rajendra Food Products is a growing name in the packaged food industry, committed to delivering quality and trust through its product line. The client approached Canvas Chrome Designs for a clean, memorable, and scalable logo that reflects both heritage and reliability.

Design Direction:
The logo was designed with a blend of modern aesthetics and traditional values, aiming to evoke trust, freshness, and authenticity. The design takes cues from food-centric symbolism with a clear, bold wordmark to ensure visibility across packaging, digital, and print mediums.

Brand Personality:
Tone: Warm, Reliable, Honest
Values: Purity, Heritage, Quality, Customer Trust
Target Audience: Mass-market consumers in urban and semi-urban segments

Key Logo Features:
Typography: Custom-styled serif/sans-serif (based on actual style used) to convey authority and simplicity
Colors: Earthy tones with accents (adjust as per actual color palette) reflecting freshness and natural ingredients
Scalability: Designed to retain clarity from retail packaging to promotional assets

Brand Guidelines Summary:
Primary Usage: Product packaging, labels, stationery, and digital assets
Clear Space: Maintain minimum padding equal to height of “R” for visibility

Do's: Use against light or neutral backgrounds, maintain aspect ratio
Don'ts: Avoid drop shadows, distortions, or over-saturation of colors
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Overview
Lipi Creations is a rising women’s sportswear brand dedicated to empowering modern, active women through fashion-forward performance wear. Canvas Chrome Designs was entrusted with developing a bold and memorable logo that embodies strength, movement, and femininity — aligning with the brand’s vision to inspire confidence through athletic apparel.

Creative Direction & Design Objective
The goal was to create a versatile visual identity that feels energetic, empowering, and elegant—qualities core to the Lipi Creations brand. The logo needed to resonate with a fashion-conscious audience while symbolizing performance, agility, and grace.

Design Concept
We combined clean typography with an abstract feminine mark, capturing the essence of fluid motion and resilience. The logo strikes a balance between minimalism and dynamism, ensuring strong recall across digital, print, and apparel applications.

Key Brand Elements
Typography: Sleek, modern sans-serif fonts to convey strength and simplicity.
Iconography: A stylized “L” symbol forming a dynamic silhouette, reinforcing individuality and movement.
Color Palette: Bold yet refined tones — primarily monochrome with accents of deep plum and athletic blush — ideal for fashion and fitness audiences.
Scalability: Designed to maintain clarity and identity across branding touchpoints — from sports bras to digital ads.

Deliverables
✔ Primary & secondary logo versions
✔ Monogram for fabric labels and tags
✔ Typography and color specifications
✔ Logo usage guidelines

Tools Used : Adobe Illustrator, Adobe Photoshop, Figma
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Client: S2FCreations
Industry: Interior Design & Architecture
Service: Logo Design + Brand Guidelines by Canvas Chrome Designs

Overview:
S2FCreations is a modern interior design and architecture firm that blends functionality with style. The client sought a logo that reflected their sophisticated yet minimal aesthetic, while symbolizing structure, creativity, and spatial balance.

Design Concept:
The monogram “S2F” has been crafted using geometric forms to express structural integrity and creative flow. The clean, modern typography reflects clarity and professionalism, while the layout subtly hints at floorplans and design blueprints – core elements of their services.

Brand Guidelines:
Primary Logo: Wordmark + Monogram
Typography: Clean Sans Serif (Modern, Elegant)

Color Palette:
Charcoal Black: Sophistication, authority
Warm Beige: Calm, inviting, neutral tone

Usage: Scalable across digital, print, and signage
Logo Variations: Full logo, icon mark, and inverted color options

Tone & Style:
Elegant. Minimal. Architectural.

Designed to resonate with modern homeowners, commercial clients, and design-conscious audiences.
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Design Concept:
The logo concept fuses minimalism with a sense of classical revival. The serif typography, with its graceful lines and balanced composition, evokes heritage and authenticity, while the subtle modern treatment adds a progressive tone, making it fit for both traditional and digital-first branding needs.

Color Palette:
Black – Authority, Strength, Luxury
Ivory/White – Simplicity, Balance, Timelessness

Typography:
Primary Font: Custom Serif Typeface
Style: Elegant, Readable, and Versatile for Print & Digital Use

Brand Keywords:
Renaissance, luxury, elegance, rebirth, classical, modern, minimal, bold, visionary, timeless.

Usage Guidelines:
Maintain ample white space around the logo for maximum impact.
Minimum size: 100px width for digital; 25mm for print.
Ideal for upscale branding: packaging, fashion, consultancy, editorial, or premium lifestyle sectors.

Project Outcome:
Delivered a cohesive and scalable brand mark that embodies grace, innovation, and classic influence. The final design speaks volumes in its simplicity—making it instantly recognizable and adaptable across media.
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Project Title:
Logo Design for Ss Enterprises LLP | Noida-Based B2B Brand Identity

Description:
Canvas Chrome Designs was approached by Ss Enterprises LLP, a Noida-based trading and service-oriented firm, to create a modern and professional brand identity. The client required a logo that reflects their reliability, operational excellence, and future-ready mindset across diverse B2B verticals.

Our creative team developed a clean, minimalistic logo mark that balances trust, innovation, and simplicity. The typeface is bold and corporate, symbolizing stability, while the visual symmetry offers scalability across digital and print platforms.

Project Scope:
• Brand Discovery & Concept Development
• Logo Design (Primary & Monogram)
• Typography & Color Palette
• Brand Guidelines Overview

Design Objectives:
✔ Modern and scalable branding
✔ Suitable for packaging, signage & corporate communication
✔ Reflects professionalism & business credibility

Brand Color Palette:
• Deep Charcoal: #2B2B2B – Trust, Strength
• Light Silver: #C4C4C4 – Balance, Neutrality
• Accent Blue: #005C99 – Growth, Reliability

Typography:
• Heading: Montserrat Bold
• Subtext: Open Sans Regular
Chosen for readability and a clean corporate feel.

Final Delivery:
• High-resolution logo files (AI, PNG, JPG, SVG)
• Brand guidelines PDF
• Social media logo adaptables
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Project Overview
Stallent Digital approached Canvas Chrome Designs with a clear vision — to create a modern, bold, and versatile logo that would represent their forward-thinking presence in the digital marketing space. Based in Delhi, the brand caters to businesses looking for innovative digital growth strategies.
We explored minimal yet impactful design directions to visually reflect Stallent's blend of strategy and creativity.

Design Concept
The final logo is a balanced fusion of strength and sophistication. Using clean typography and geometric precision, the icon captures movement and progress — aligning with the brand's mission to empower clients in the digital arena.

Color Palette:
Deep Navy: Professionalism, trust
Cool Gray: Balance, neutrality
Accent White: Clarity and openness

Typography:
Custom sans-serif lettering
Clean, modern, and highly legible

Brand Guidelines Snapshot
Logo Usage: Primary version on dark/light backgrounds, monochrome for minimal use
Clear Space: Maintain minimum padding equal to half the logo height
Minimum Size: 100px width for digital applications
File Formats: Provided in SVG, PNG, JPEG, and PDF

Tools Used: Adobe Illustrator, Photoshop
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Lucknow Properties — Logo Design & Brand Guidelines
Client Location: Lucknow, India
Industry: Real Estate
Service Provided: Logo Design, Visual Identity

Project Overview:
Lucknow Properties, a growing real estate brand based in the heart of Uttar Pradesh, approached us to craft a logo that reflects the city’s rich heritage while aligning with their vision of modern, trust-driven property solutions. The goal was to create a brand identity that resonates with both premium and local housing segments.

Design Approach:
The final logo blends traditional architectural cues with modern minimalism. The symbol subtly incorporates arches inspired by Lucknow’s iconic Mughal-influenced gateways, paired with a structured font to reflect professionalism, trust, and clarity. The mark is versatile, scalable, and equally effective in both digital and print formats.

Color Palette:
Royal Maroon: Symbolizes legacy, trust, and local roots.
Deep Charcoal: Evokes professionalism, stability, and timelessness.
Neutral Beige: Adds warmth and balance to the visual identity.

Typography:
Primary Typeface: A bold, clean sans-serif font for brand name visibility.
Secondary Typeface: A minimalist serif font for subtle elegance in brand collaterals.

Logo Usage Guidelines:
Maintain clear spacing around the logo.
Use primary colors for brand-first representations.
Avoid distortion, drop shadows, or color inversions unless brand-approved.

Deliverables:
✔ Primary and secondary logo versions
✔ Monochrome variants
✔ Favicon design
✔ Color codes & usage guide
✔ Typography styles
✔ Brand usage do’s & don’ts
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Client: OYF STAFFING
Location: United States
Industry: Recruitment & Staffing Services

Overview:
Canvas Chrome Designs was approached by OYF STAFFING, a US-based recruitment agency, to craft a strong, trustworthy, and professional logo that would visually represent their core values—opportunity, growth, and reliability.

Design Direction:
The final logo combines clean typography with a bold, modern icon to reflect the brand’s dynamic nature in the staffing industry. The visual identity is tailored to appeal to both job seekers and employers, ensuring immediate recognition and recall.

Brand Values Reflected:
Professionalism & Trust
Growth-Oriented Approach
People-Centric Focus

Deliverables:
Logo Design (Primary + Variations)
Typography System
Color Palette
Brand Application Mockups

Brand Guidelines Snapshot:
Typography: Modern Sans-serif (Clean, Minimal, Corporate Feel)
Primary Colors: Deep Blue (Trust, Stability), Cool Grey (Neutrality, Professionalism)
Usage: Scalable across web, print, merchandise, and recruitment campaigns

Creative Objective:
To position OYF STAFFING as a credible, forward-thinking staffing partner by providing a logo that aligns with their mission and appeals to their professional clientele.
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Project Title:
Logo Design | Shri Ganpati Associates, Lucknow

Project Description:
We had the opportunity to design a meaningful and memorable logo for Shri Ganpati Associates, a real estate consultancy firm based in Lucknow, India. The client desired a logo that reflects trust, professionalism, and cultural roots while remaining clean, modern, and versatile.

Inspired by the name “Shri Ganpati,” the visual identity integrates subtle symbolic elements representing Lord Ganesha — a symbol of new beginnings and wisdom — with strong, stable type to convey authority and credibility in the real estate sector.

Creative Approach:
Symbolism: Abstract form resembling the trunk of Lord Ganesha, fused with a geometrical, upward-moving form representing growth and progress.
Typography: Clean, sans-serif custom typography that ensures legibility across print and digital mediums.

Color Palette:
Royal Gold (#D4AF37): Signifying prosperity, trust, and heritage.
Slate Grey (#2C2C2C): For a grounded, professional feel.
Style: Balanced mix of spiritual undertone and corporate clarity.

Brand Guidelines:
Primary Logo Usage: On light and dark backgrounds with proper spacing and clear zone.
Minimum Size: Maintain legibility with a minimum width of 1 inch in print and 120px in digital formats.
Color Usage: Use only brand colors to preserve brand consistency.

Incorrect Usage:
Do not stretch or distort the logo
Avoid unapproved color changes
Do not overlay on complex backgrounds

Tools Used: Adobe Illustrator, Photoshop

Category: Branding / Logo Design
Client: Shri Ganpati Associates, Lucknow
Year: 2025
Agency: Canvas Chrome Designs
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Milestone Builders – Logo Design
Client Location: Lucknow, India
Service: Custom Logo Design
Industry: Real Estate & Construction

Project Overview:
Milestone Builders, a real estate and construction firm based in Lucknow, approached us to create a bold, modern, and trustworthy brand identity. The objective was to design a clean and scalable logo that reflects their values of reliability, growth, and long-term vision in the real estate domain.

Design Direction:
We opted for a strong geometric icon paired with a contemporary font to symbolize architectural precision and structural integrity. The upward movement in the design elements subtly denotes progress, milestones, and a forward-thinking approach. The color palette combines deep blue with earthy tones—blue for trust and professionalism, and warm grey for groundedness and stability.

Brand Values Reflected:
Trust & Credibility
Vision & Growth
Modern Infrastructure Aesthetic
Client-Centered Approach

Brand Guidelines (Compact Overview):
Logo Versions:
Primary Full Logo (Icon + Wordmark)
Icon-Only for Favicon & App Use
Monochrome & Reversed Versions

Typography:
Headings: Modern Sans Serif (clean & architectural)
Subtext: Simple geometric typeface for clarity

Color Palette:
Primary: Midnight Blue (#1B2A41) – Trust & Stability
Secondary: Warm Concrete Grey (#A6A6A6) – Neutral & Professional
Accent: Soft White – Clean Backgrounds

Usage:
Suitable for digital and print media
Scalable for signage, site boards, and business collaterals
Maintains legibility and impact across all sizes
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Project Overview
Vehiscope is a rising automotive technology brand based in Siliguri, focused on offering streamlined vehicle inspection, analysis, and reporting services. They approached us with a clear vision — a bold, modern, and tech-forward identity that reflects precision, trust, and innovation.

Design Direction
The logo design for Vehiscope was conceptualized to represent clarity, movement, and forward-thinking innovation in the automotive space. The symbol subtly integrates elements that reflect the vehicle ecosystem — including a digital scope/eye, wheel precision, and system connectivity — while the typography maintains a clean, contemporary form.

Services Delivered
✅ Logo Design
✅ Typography System
✅ Color Palette & Usage Guide
✅ Brand Identity Concept
✅ Visual Guidelines for Print & Digital Usage

Brand Guidelines Summary
🎨 Primary Colors:
Vehiscope Blue: #005DFF — Trust, Technology, Clarity
Slate Gray: #2F2F2F — Stability, Strength

🔤 Typography:
Primary Font: Montserrat Bold (Headings)
Secondary Font: Montserrat Regular (Body Text)

📐 Logo Usage:
Full color on light and dark backgrounds
Scalable vector format for print and digital media
Clear space and minimum size guidelines included
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Client: Simple Kindness LLP
Industry: Social Impact / Lifestyle / Wellness
Services Delivered: Logo Design, Brand Identity Guidelines

Project Description:
Canvas Chrome Designs had the pleasure of crafting a minimal, memorable, and meaningful logo for Simple Kindness LLP, a brand rooted in empathy, purpose, and impactful action. The objective was to create a visual identity that reflects the brand’s core values—kindness, simplicity, and authenticity—while maintaining a versatile design language suitable across platforms.

The final logo combines clean lines with a soft, approachable aesthetic, emphasizing trust and warmth. The iconography and typography were carefully balanced to ensure scalability, brand recall, and a timeless presence.

Logo Design Objectives:
Reflect compassion and simplicity
Ensure scalability across print and digital mediums
Maintain a calming yet professional color palette
Convey trust and social consciousness

Brand Guidelines Summary:
Primary Logo: Logotype with custom icon
Color Palette:
Kindness Lavender (#BCA9DA) – Calm, nurturing tone
Soft Gray (#DADADA) – Balance and neutrality
Midnight Plum (#4C3B6F) – Trust, depth

Typography:
Headline Font: A modern sans-serif with rounded edges for approachability
Body Font: Clean and legible typeface suitable for digital and print

Usage Recommendations:
Maintain clear space around the logo
Use full-color version on light backgrounds
Use monochrome version for high-contrast or single-color applications

Creative Direction:
We aligned the visual identity with the brand's purpose—small acts, big impact. The soft palette and minimalist design reflect an inviting brand voice that fosters community and emotional connection.
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Sugar Rush Fairy – Logo Design & Branding
Client Industry: Artisanal Sweets & Edible Gifts
Tone: Whimsical, Playful, Feminine

Design Objective:
To craft a magical, approachable logo identity for Sugar Rush Fairy, a brand that delivers joy through handmade sweets and dreamy treats. The design needed to reflect sweetness, fantasy, and charm—appealing to both children and adults who believe in a little fairy dust with their desserts.

Creative Direction
The logo combines soft curves, pastel tones, and fairy-inspired motifs to evoke warmth and wonder. The typography is elegant yet fun, ensuring versatility across packaging, digital, and print applications.

Deliverables
Primary Logo (Full Color)
Secondary Logo (Monogram/Compact)
Black & White Variant
Submark / Badge Style
Brand Color Palette
Typography Pairings

Brand Guidelines
Color Palette:
Pastel Pink, Cotton Candy Blue, Creamy Beige – chosen to radiate warmth and fantasy.
Typography:
Primary Font: Hand-drawn script to express a magical, homemade vibe
Secondary Font: Soft sans-serif for legibility and balance

Usage Tips:
Maintain clear space around the logo equal to the height of the fairy wing.
Ideal on soft, light backgrounds for full-color usage; use mono version on darker or textured backgrounds.

Design Notes
The visual mark—a delicate fairy wing merged with a swirl of sugar—embodies the brand’s playful elegance and commitment to joy-infused indulgence. It's scalable, memorable, and stands out in the niche edible gifting market.
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Client Industry: Heating Solutions & Energy Efficiency
Service Provided: Logo Concept & Brand Identity Design
Platform: Canvas Chrome Designs

✦ Project Overview
Heat-End approached us with a clear vision: to create a bold, future-forward identity that reflects their innovative solutions in the heating and energy segment. The brand needed a mark that was both modern and memorable, while subtly symbolizing heat, flow, and control.

✦ Concept & Creative Direction
We crafted a custom logomark that merges thermal energy symbolism with a streamlined, tech-inspired aesthetic. The form combines minimal flame-inspired curves with clean, sharp lettering to reflect trust, performance, and modernity.

Key ideas behind the logo:
• Heat flow & directionality
• Precision-driven energy solutions
• Minimal yet high-impact design

✦ Logo Variations & Adaptability
• Primary Logo (Full color)
• Monotone/Single-color version (for print & minimal use)
• Icon Mark (standalone symbol for compact usage)

✦ Brand Guidelines
Typography: Bold Sans-Serif typeface for strength and clarity
Color Palette:
Deep Charcoal #222222 – Stability & strength
Heat Red #E03E3E – Symbolizing energy & warmth
Accent White – For modern contrast

Usage Tips:
✓ Maintain clear space around the logo
✓ Use high-resolution formats for digital and print
✓ Avoid altering the logomark proportions

✦ Outcome
The final identity equips Heat-End with a scalable, distinctive brand presence that performs well across print, web, and branded merchandise.
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Overview:
Canvas Chrome Designs partnered with Giriraj Dairy, a brand dedicated to delivering farm-fresh, ethically sourced dairy products. The goal was to create a distinct, versatile, and memorable brand identity that reflects the brand’s purity, tradition, and trust.

Creative Direction:
The logo combines traditional and modern aesthetics to reflect the brand’s core values — purity, heritage, and reliability. The iconography subtly incorporates elements like a cow, milk droplet, and organic curves, symbolizing natural sourcing and ethical farming. A clean, rounded serif wordmark adds approachability and timelessness.

Design Objectives:
Represent the values of purity, freshness, and tradition
Create a scalable identity for packaging, signage, and digital media
Ensure visual harmony across rural and urban customer segments

Color Palette:
Dairy White – Purity, Simplicity
Pasture Green – Natural, Organic
Earth Brown – Trust, Stability
(Hex codes used for consistency across digital and print assets)

Typography:
Primary Font: Custom Serif Logotype (Balanced between rustic and modern)
Secondary Font: Sans-serif for clean readability in brand communication

Usage Guidelines:
Maintain minimum clear space around the logo equal to the height of the “G”
Avoid color distortions or shadows to preserve logo clarity
Logo variants provided: Full Color, Monochrome, and Inverse

Applications:
Product packaging, milk bottles, and ghee containers
Print media – brochures, flyers, billboards
Digital use – website, social media, and mobile branding

Uniform and vehicle branding

Tools Used:
Adobe Illustrator, Adobe Photoshop

Client: Giriraj Dairy
Creative Agency: Canvas Chrome Designs
Year: 2025
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Client: Asma
Industry: Automotive Fluids & Coolants
Location: Lucknow, India
Service Provided: Logo Design & Brand Identity Development
Agency: Canvas Chrome Designs

Project Overview
Asma is a growing automotive brand from Lucknow specializing in high-performance car radiator coolants. The client approached Canvas Chrome Designs to craft a bold, reliable, and industry-aligned logo that resonates with mechanics, distributors, and end consumers in the automobile sector.

Design Approach
The visual identity blends industrial strength with simplicity, reflecting the core function of coolants — stability, protection, and endurance. The logo incorporates a solid typeface with sharp detailing to echo precision and durability. The color palette balances automotive trust tones like deep blues and metallic greys, creating a strong, professional impression.

Brand Guidelines (Essentials)
Logo Usage:
✔️ Suitable for labeling, packaging, and print collaterals
✔️ Scalable for digital, signage, and merchandise
Typography:
Custom bold sans-serif typeface selected for high readability and industrial appeal.

Color Palette:
Primary: Steel Grey (#4D4D4D)
Accent: Coolant Blue (#007B9E)
Optional: White/Black for contrast

Impact
The final logo reinforces Asma’s market position as a dependable player in the automotive coolant supply chain, with a brand identity ready to scale across North Indian distribution networks.

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Overview:
Shree Ganesh Associates, a trusted name in real estate and infrastructure development from Lucknow, approached us to craft a brand identity that reflects their core values — trust, structure, and auspicious beginnings. The logo had to resonate with the symbolic power of Lord Ganesha while staying clean, modern, and scalable for diverse brand applications.

Design Approach:
We focused on blending traditional symbolism with professional minimalism. The logomark features a stylized “G” subtly integrated with motifs of Lord Ganesha, signifying wisdom and prosperity. A solid, geometric font was chosen for the wordmark to reflect stability and trust — core qualities of a real estate brand.

Color Palette:
Deep Gold (#C19A3F): Symbolizes prosperity, stability, and heritage
Charcoal Gray (#2B2B2B): Conveys professionalism and authority
White (#FFFFFF): Clean background to ensure clarity and versatility

Typography:
Primary Font: A bold, sans-serif typeface that conveys strength and reliability
Secondary Font (if any): Clean and modern for subtext or digital applications

Logo Variations:
Full-color primary logo
Monochrome version for documents and prints
Icon-only version for social media, favicon, and compact use

Usage Guidelines:
Maintain clear space equal to the height of the “G” around the logo
Avoid rotating, stretching, or altering proportions
Use only approved color versions on appropriate backgrounds for contrast and legibility
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Client: Kanhaiya Trading Company
Shop Name: Kanha Ji
Industry: FMCG / General Trading / Retail

Overview:
Canvas Chrome Designs was approached by Kanhaiya Trading Company, popularly known by its shop name Kanha Ji, to create a unique and memorable logo that resonates with their brand values of trust, tradition, and daily essentials. The identity had to reflect their cultural roots while maintaining a clean and modern visual appeal.

Creative Direction:
We crafted a visual identity that blends familiarity with elegance. The logo leverages traditional Indian motifs while keeping the structure minimal and scalable. Inspired by the divine name Kanha Ji, the design subtly nods to cultural sentiment, making it instantly relatable and recognizable for their customer base.

Design Elements:
Typography: Custom-styled font to balance modern aesthetics with traditional values
Color Palette: Earthy tones and deep hues symbolizing trust, stability, and authenticity
Style: Clean lines, culturally rooted yet modern
Usability: Optimized for storefronts, packaging, print, and digital media


Brand Guidelines:
Primary Logo Usage: Full logo with symbol and name for brand recall
Secondary Usage: Monogram/symbol for stamps, favicon, and compact spaces

Color Code:
Primary: #C68B59 (Warm Terracotta)
Secondary: #1C1C1C (Neutral Black)
Accent: #F5E3C3 (Traditional Beige)
Minimum Clear Space: Maintain at least 15% whitespace around the logo

Do's and Don'ts:
✅ Use on neutral or solid light backgrounds
❌ Avoid placing over busy or clashing textures

Tools Used: Adobe Illustrator, Adobe Photoshop
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Client Location: Lucknow, India
Category: Travel & Event Brand Identity
Designed by: Canvas Chrome Designs

✧ Overview
Dreams Destination is a Lucknow-based brand focused on curating memorable travel and event experiences. Our task was to develop a distinct, versatile logo that reflects the brand’s vision — helping people turn their dreams into reality through curated journeys and seamless event execution.

✧ Design Approach
We crafted a modern, elegant wordmark with a premium yet approachable aesthetic. The visual identity balances aspiration and reliability, ideal for a brand rooted in trust, travel, and transformation. The icon integrates subtle curves and directional cues, evoking movement, discovery, and forward momentum.

✧ Logo Usage & Brand Guidelines
Primary Logo: Full wordmark with icon — to be used on digital, print, and signage.

Color Palette:
Royal Navy (#1E2A38) – Trust, professionalism
Dream Gold (#D4AF37) – Luxury, aspiration

Typography:
Header Font: Custom serif-inspired typeface (elegant yet strong)
Secondary Font: Minimal sans-serif for supporting content
Safe Space: Clear space equals half the height of the “D” from all sides.
Minimum Size: 25mm width in print / 100px for digital.
Background Rules: Preferably on white, navy, or gold-tinted backgrounds for best visibility.

✧ Deliverables
✔ Logo Variations (Horizontal, Vertical, Icon Only)
✔ Brand Colors & Typography Guide
✔ Transparent & Scalable Files (PNG, SVG, PDF)
✔ Mockups for Print & Digital Use
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Lifeline Medcare – Logo Design & Brand Identity

Short Description:
We crafted a modern and meaningful logo for Lifeline Medcare, a healthcare brand committed to trust, care, and innovation. The identity reflects a sense of professionalism, compassion, and reliability—key attributes in the medical industry. Our focus was to create a timeless mark that resonates with both patients and professionals alike.

Brand Overview:
Client: Lifeline Medcare
Industry: Healthcare & Medical Services
Services Provided: Logo Design, Visual Identity System, Brand Color Palette

Logo Concept:
The Lifeline Medcare logo integrates a heartbeat pulse within a shield, symbolizing life, protection, and trust. The clean typography complements the symbol, creating a balanced and distinctive brand mark that is both versatile and scalable across mediums.

Brand Guidelines (Concise):
Color Palette:
Primary Blue – Represents trust, professionalism, and calm.
Soft Green – Adds freshness and a healing tone.
Neutral Grey/White – For clarity and minimalism.

Typography:
Sans-serif Typeface – Modern, clean, and easily legible, ideal for medical branding.

Usage Tips:
Maintain clear space around the logo for visual clarity.
Use primary logo on light backgrounds; reverse version for dark backgrounds.
Avoid stretching, distorting, or adding effects to the mark.
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A Square Decor – Brand Identity & Logo Design
by Canvas Chrome Designs

Description:
A Square Decor is a modern interior design and décor brand focused on elegance, functionality, and minimalism. The client approached us for a logo that would reflect their premium aesthetic and structured approach to space planning. We crafted a clean, geometric logo inspired by the concept of balance and symmetry — core to both interior design and the brand name itself.

Design Approach:
Typography: Sleek, modern sans-serif font to convey professionalism and clarity.
Symbolism: The square motif represents structure, reliability, and balance, while the "A" subtly integrates within the shape, creating a bold, unified visual mark.
Color Palette: Neutral, muted tones signifying elegance and timelessness.
Versatility: Designed to scale seamlessly across digital, print, signage, and décor applications.

Brand Guidelines:
Logo Usage: Maintain clear space around the logo equal to the height of the letter "A". Avoid distortion or rotation.
Primary Colors:
Black – #272d35
Yellow – #f8e810

Typography:
Primary Font: Poppins (Semi-Bold / Regular)
Secondary Font: Montserrat (Light / Medium)

Background Use: Works best on light or monochrome backgrounds for maximum legibility.
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A Square Decor – Brand Identity & Logo Design
by Canvas Chrome Designs


Description:
A Square Decor is a modern interior design and décor brand focused on elegance, functionality, and minimalism. The client approached us for a logo that would reflect their premium aesthetic and structured approach to space planning. We crafted a clean, geometric logo inspired by the concept of balance and symmetry — core to both interior design and the brand name itself.

Design Approach:
Typography: Sleek, modern sans-serif font to convey professionalism and clarity.
Symbolism: The square motif represents structure, reliability, and balance, while the "A" subtly integrates within the shape, creating a bold, unified visual mark.
Color Palette: Neutral, muted tones signifying elegance and timelessness.
Versatility: Designed to scale seamlessly across digital, print, signage, and décor applications.

Brand Guidelines:
Logo Usage: Maintain clear space around the logo equal to the height of the letter "A". Avoid distortion or rotation.
Primary Colors:
Black – #272d35
Yellow – #f8e810

Typography:
Primary Font: Poppins (Semi-Bold / Regular)
Secondary Font: Montserrat (Light / Medium)

Background Use: Works best on light or monochrome backgrounds for maximum legibility.
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Quick Healthcare – Logo Design & Brand Identity

Description:
Canvas Chrome Designs was approached by Quick Healthcare, a dynamic name in the medical and wellness industry, to craft a modern and meaningful logo that reflects their mission—accessible, fast, and reliable healthcare services. The final identity captures the essence of care, trust, and efficiency through a clean, versatile mark and professional color palette.

Brand Guidelines:
Logo Style: Wordmark with integrated icon
Typography: Clean, sans-serif typeface for modern clarity
Color Palette:
Primary: Teal Blue (#00B2A9) – symbolizes health, care & trust
Secondary: Deep Navy (#003B4F) – for stability & professionalism

Usage: Logo designed to work across print, digital, and app interfaces

Tone & Visual Identity: Minimal, medical-focused, approachable yet authoritative
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Client: Apurv Shivani (Music YouTube Channel)
Scope: Logo Concept & Brand Identity
Industry: Music & Digital Entertainment
Style: Minimal | Bold | Initial-Based

Canvas Chrome Designs crafted a modern and versatile logo for Apurv Shivani, a music-focused YouTube channel, using the initials AS to form a clean, recognizable monogram. The design captures the spirit of sound, rhythm, and personal branding—ideal for a growing digital creator.

🧩 Brand Guidelines (Mini)
Logo Type: Monogram (Initials A + S)
Primary Font: Sans-serif, bold & geometric

Color Palette:
#000000 – Black (Strength, Authority)
#FFFFFF – White (Clarity, Simplicity)

Usage:
Profile Icons
YouTube Channel Branding
Thumbnails & Merchandise

This AS logo seamlessly blends modern aesthetics with personal identity, making it memorable and scalable across platforms.
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Client: German Gulf Aviation Services (GGAS)
Industry: Aviation Maintenance & Consultancy
Location: Dubai, United Arab Emirates

The logo designed by Canvas Chrome Designs for German Gulf Aviation Services is a unique blend of modern design elements and aviation-inspired motifs, creating a strong visual identity for the company.
Our objective was to craft a logo that encapsulates GGAS's commitment to precision, innovation, and global reach, reflecting its stature in the aviation industry.

Design Concept
The logo is a harmonious blend of modern aesthetics and aviation symbolism, designed to resonate with GGAS's core values and industry presence.

Key Elements:
Iconography: The emblem features a stylized aircraft ascending within a circular motif, symbolizing GGAS's upward trajectory and global outreach.
Typography: A custom sans-serif typeface conveys professionalism and modernity, ensuring legibility across various mediums.
Color Palette: The primary colors are deep blue and silver gray, representing trust, stability, and technological sophistication.

Brand Guidelines
To maintain consistency and brand integrity, the following guidelines have been established:
1. Logo Variations
Primary Logo: Full-color version for use on light backgrounds.
Reverse Logo: White version for use on dark backgrounds.
Monochrome Logo: Single-color version for black-and-white applications.
2. Clear Space & Sizing
Minimum Clear Space: Maintain a clear space equal to the height of the "G" in "GGAS" around the logo.
Minimum Size: Ensure the logo is not reproduced smaller than 20mm in width to preserve legibility.
3. Color Specifications
Deep Blue: Pantone 295 C | CMYK: 100, 58, 0, 21 | RGB: 0, 56, 168 | HEX: #0038A8
Silver Gray: Pantone Cool Gray 7 C | CMYK: 0, 0, 0, 37 | RGB: 161, 161, 164 | HEX: #A1A1A4
4. Typography
Primary Typeface: "Aero Sans" – a custom sans-serif font designed for clarity and modern appeal.
Secondary Typeface: "Open Sans" – for body text and supplementary information.
Mezbaan Biryani – Logo Design & Brand Identity

Project Description:
Canvas Chrome Designs partnered with Mezbaan Biryani, a premium biryani brand, to craft a timeless and appetizing visual identity. The goal was to represent the rich legacy of Indian biryani with a modern, memorable, and scalable logo. Inspired by cultural motifs and culinary warmth, the design strikes a perfect balance between tradition and minimalism—appealing to both local food lovers and a modern audience.

Brand Details & Direction:
Brand Name: Mezbaan Biryani
Industry: Food & Beverage – Specialty Biryani
Objective: Create a strong, scalable identity that evokes hospitality, authenticity, and flavor.
Design Language: Ethnic yet modern, culturally rooted, with a premium touch.

Logo Design Elements:
A symbol inspired by traditional serving utensils and royal Indian aesthetics.
Classic serif typography for timeless elegance.
Earthy, spice-toned color palette reflecting warmth and richness.

Brand Guidelines (Short Form):
Primary Colors:
Deep Gold – evokes richness and appetite
Brown & White  – balances with softness and approachability

Typography:
Primary Font: Custom serif typeface – regal and trustworthy
Secondary Font: Clean sans-serif for readability in print & digital

Logo Usage:
Works seamlessly on packaging, signage, and digital assets
Scalable and legible in monochrome and inverted formats

Tone of Voice:
Hospitable, warm, premium, and rooted in tradition
Project Title:
Logo Design for RB Studios – Creative Identity for a Modern Media Brand

Overview:
RB Studios approached us to craft a unique and versatile logo that captures their essence as a forward-thinking media and production house. The goal was to design a bold, modern, and memorable identity that stands strong across both digital and print platforms.

Creative Direction:
The logo features a clean, minimalistic monogram combining the initials “R” and “B” into a cohesive and dynamic form. The structure reflects creativity, clarity, and professionalism—key values of RB Studios. A high-contrast color palette and scalable vector style ensure the identity remains impactful at every touchpoint.

Brand Attributes:
Industry: Media & Production
Tone: Bold, Contemporary, Professional
Color Palette: Black, Grey & Gold (with optional gradients for digital use)
Typography: Sans-serif for modern, legible communication
Logo Variants: Primary mark, Icon version, and Inverted style for dark/light backgrounds

Usage Guidelines:
Maintain clear space around the logo for visibility.
Avoid distortion, color modifications, or unapproved backgrounds.
Use icon variant for small spaces like favicons and app icons.
Apply primary logo on official branding materials like business cards, video intros, merchandise, and website headers.

Tools Used: Adobe Illustrator, Photoshop
Client: RB Studios
Agency: Canvas Chrome Designs
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Client: Kobaa Perfumes
Services: Logo Redesign · Brand Guidelines
By Canvas Chrome Designs

We collaborated with Kobaa Perfumes, a fragrance label known for its subtle sophistication, to redefine their visual identity and product presentation. The brand sought a refreshed logo that reflects its elegant, premium, and youthful essence.
Our goal was to retain Kobaa's brand recall while enhancing its shelf appeal. We designed a sleek monogram-style logo rooted in minimalism and timeless elegance.

Key Design Focus:
Logo with clean lines and luxury cues
Color palette inspired by neutral tones and soft gradients
Typography that is modern yet readable

Brand Guidelines Highlights:
Logo usage across print & digital
Primary & secondary color schemes
Font pairing rules
Layout spacing and visual consistency

This project reflects our belief in designing with intention, where each visual element serves the brand's story and elevates customer experience.
Client: Zen Glow
Service: Logo Design | Branding
Agency: Canvas Chrome Designs

🌿 Project Overview:
Zen Glow approached us to craft a logo that reflects their brand's essence — calm, balance, and inner radiance. The visual identity needed to resonate with wellness, elegance, and modern simplicity, appealing to a premium, mindful audience.

✨ Design Concept:
The logo blends minimalism with natural harmony, featuring soft curves and clean typography. The emblem subtly evokes a sense of serenity and glow, aligning with the brand's focus on holistic wellness and a peaceful lifestyle.

🎯 Creative Direction:
Typography: Clean, modern, and versatile typeface to maintain clarity and elegance across digital and print media.
Symbolism: The circular motif embodies balance and wholeness, with subtle glow elements representing mindfulness and inner peace.

Color Palette:
Earthy Beige (#EDE6DD): Warmth & neutrality
Charcoal Grey (#2E2E2E): Strength & sophistication
Soft Gold (#C8AC70): Radiance & luxury

📘 Brand Guidelines (Essentials):
Primary Logo Usage: On neutral or light backgrounds for clarity and impact.
Clear Space: Maintain adequate spacing around the logo to avoid visual clutter.
Minimum Size: Ensure legibility across all media formats.

Do Not: Distort, recolor, or apply gradients outside of the brand palette.

🔗 Applications:
The Zen Glow logo is adaptable for packaging, website, social media, and merchandise — offering consistency and a premium, calming user experience.
Client: Bowl Buddies
Industry: Food & Beverage
Service: Logo Design & Brand Identity
Agency: Canvas Chrome Designs

Project Overview
Bowl Buddies is a vibrant and health-focused food brand built around the idea of comfort, nourishment, and community—served one bowl at a time. The brand required a modern, memorable, and friendly logo that resonates with its core values of wholesomeness, warmth, and simplicity.

Creative Concept
The logo features a playful bowl illustration fused with a subtle smile curve, reflecting friendliness and approachability. The use of bold yet soft typography conveys trust and familiarity, while the color palette balances energy with calm—ideal for a food brand targeting wellness-conscious audiences.

Visual Identity Elements
Typography: Rounded, sans-serif typeface for a modern and inclusive feel
Colors:
Warm Orange – symbolizing flavor, energy, and enthusiasm
Earthy Green – representing freshness, balance, and nature
Symbolism: The bowl icon doubles as a smiling face, building emotional connection with the customer

Brand Guidelines Summary
Use primary logo on white or neutral backgrounds
Maintain minimum clear space around logo for visual clarity
Avoid rotating, recoloring, or distorting the brandmark
Typography and colors must be consistent across digital and print
Logo should scale clearly from social icons to packaging

Outcome
The final logo is minimal yet expressive, scalable, and instantly recognizable—aligned with Bowl Buddies’ brand story of bringing people together through nourishing bowl-based meals.
Client Brief
Rolling Wraps is a vibrant QSR (Quick Service Restaurant) brand aiming to deliver flavorful wraps with a street-food soul and a modern twist. The client approached us to craft a visual identity that reflects their bold, youthful, and high-energy brand personality.

Design Approach
The logo is a dynamic blend of typography and symbolism. The custom lettering forms a rolling motion, subtly representing wraps in motion—warm, handheld, and ready to go. The chosen color palette emphasizes warmth, appetite, and vibrance—perfectly aligning with the food industry.

Core Elements
Typography: Custom hand-drawn style, bold and fluid to indicate movement and freshness.
Iconography: Spiral or rolling form cues, evoking the wrapping technique and fast-paced service.

Color Palette:
Spicy Red (#E63946): Stimulates appetite and energy.
Bold Yellow (#F1C40F): Reflects warmth, optimism, and flavor.
Deep Charcoal (#2C2C2C): Adds balance, contrast, and readability.
Style: Urban, energetic, youthful—perfect for a modern food brand.

Brand Guidelines Summary
Logo Usage: Maintain clear space around the logo. Avoid distortion, color alteration, or drop shadows.
Minimum Size: Maintain legibility across digital and print.
Background Usage: Prefer solid light or dark backgrounds. Avoid busy images behind the logo.

Font Pairing (for brand collateral):
Headings: Bebas Neue / Montserrat Bold
Body: Open Sans / Poppins Regular

Applications
The logo is designed to be versatile across digital platforms, packaging, signage, and merchandise—retaining its bold impact at every scale.
Client: Code Camp Solutions
Service: Logo Design & Brand Identity
Industry: IT Consulting & Software Training

Project Overview
Code Camp Solutions approached Canvas Chrome Designs with a vision to create a modern, tech-forward logo that reflects their mission of delivering cutting-edge IT solutions and empowering learners through coding. The challenge was to design a clean, scalable identity that resonates with both corporate clients and aspiring developers.

Design Objective
Reflect technological innovation and reliability
Balance corporate professionalism with a learner-friendly tone
Ensure adaptability across digital and print media

Creative Direction
The final logo incorporates clean geometric elements and bold typography, symbolizing structure, clarity, and code logic. A dynamic monogram integrates the initials "C" and "C", forming a modular, tech-inspired mark that works seamlessly in various scales and backgrounds.

Brand Guidelines
Primary Logo: Horizontal + Monogram lockup
Color Palette:
Midnight Blue (#1B1F3B): Trust, professionalism
Electric Cyan (#00E5FF): Innovation, energy
Neutral Gray (#B0B3C1): Balance, minimalism

Typography:
Main Font: Montserrat Bold – for strong brand presence
Secondary Font: Poppins Regular – for readability in print/digital assets

Usage:
Works on both light and dark backgrounds
Optimized for website headers, social media, business cards, and course material branding

Deliverables:
Primary& secondary logo versions
Icon mark for app/social use
Brand color codes and font specs
Logo usage guide

Crafted with precision by Canvas Chrome Designs – where branding meets clarity and creativity.
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Client: Salt Affair
Industry: Gourmet & Artisanal Food
Service: Logo Design, Brand Identity Development
Agency: Canvas Chrome Designs

Project Overview
Salt Affair, an emerging gourmet brand, approached us to create a timeless and elegant logo that reflects their core ethos — purity, sophistication, and flavor-driven excellence. The goal was to craft a visual identity that resonates with premium, artisanal offerings and evokes trust and taste.

Creative Direction
The design marries minimalism with a hint of modern flair. Drawing inspiration from the crystalline nature of salt and the refined experience Salt Affair aims to deliver, the final logomark is clean, bold, and easily scalable. Typography was carefully selected to balance charm and clarity, reflecting both approachability and luxury.

Logo Elements & Rationale
Symbol: Inspired by salt granules and curated luxury, the mark subtly hints at refinement and natural elements.
Typography: Sleek serif font customized for brand recall and upscale aesthetics.

Color Palette:
Jet Black (#000000): For elegance, authority, and contrast.
Pure White (#FFFFFF): To signify purity and clarity.
Salt Grey (#E5E5E5): A nod to natural, artisanal textures.

Brand Guidelines
Primary Use Case: Product packaging, digital branding, social media, labels.
Clear Space: Maintain adequate breathing space around the logo for visual clarity.
Minimum Size: Ensure readability at smaller dimensions (min. 24px height).
Background Control: Use monochrome variations on dark or textured backgrounds for best contrast.
Project Details:
Client: Upcloud Global Solutions
Location: Noida, India
Industry: IT Services & Cloud Solutions
Scope: Logo Design, Concept Exploration, Final Identity

Design Goal: To develop a brand identity that feels professional, tech-forward, and scalable for web and print mediums.
Tools Used: Adobe Illustrator, Adobe Photoshop

Brand Guidelines (Essentials):
Logo Type: Abstract symbol + wordmark
Typography: Clean, sans-serif fonts for a contemporary, legible feel

Color Palette:
Primary: Deep Blue – represents trust, technology, and professionalism
Accent: Sky Gradient – to depict cloud tech, elevation, and innovation

Usage: Versatile across digital platforms, business cards, web headers, and tech collateral

Tone of Voice: Innovative, dependable, global, minimal
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