Aasma by Hanuels is an automotive fluids brand based in Lucknow, operating in the Diesel Exhaust Fluid (DEF), car coolant, and DEF dispenser segment. Catering to the commercial vehicle, fleet management, and automotive service industries, the company required a strong and scalable brand identity that communicates reliability, technical precision, and industrial performance.
The objective was to build a cohesive branding system that positions Aasma as a credible and innovation-driven player in the automotive fluids market while ensuring consistency across packaging, machinery branding, and marketing touchpoints.
Establishing credibility in a competitive DEF and coolant market
Creating a logo adaptable across industrial equipment and product packaging
Designing packaging that communicates performance and purity
Maintaining brand consistency across multiple product categories
Building a professional identity suitable for B2B and distributor networks
We approached the project with a performance-focused industrial branding strategy.
Designed a bold, structured logo symbolizing strength and technical reliability
Developed a clean geometric mark adaptable across containers, dispensers, and machinery
Ensured strong visibility in industrial environments
Created impactful DEF bucket and coolant bottle label designs
Incorporated water-inspired visual elements to communicate purity and performance
Structured technical information clearly for commercial buyers
Designed scalable layouts for multiple SKU variations
Applied branding across DEF dispenser units
Ensured logo clarity and legibility on large industrial surfaces
Maintained consistent color language across product categories
The visual identity combines industrial professionalism with modern packaging aesthetics.
Complete brand identity system
Logo design and visual guidelines
DEF and coolant packaging design
Industrial equipment branding
Marketing-ready visual assets
The final branding positions Aasma by Hanuels as a reliable and performance-driven automotive fluids brand. The cohesive identity strengthens distributor trust, enhances shelf visibility, and creates a professional presence in the DEF and coolant market segment.
The brand now has a scalable foundation to support expansion across automotive and industrial sectors.
https://www.behance.net/gallery/190047603/Product-Designs/modules/1309741365
If you are building an automotive, industrial, or technical product brand and need a strong identity that communicates performance and credibility, contact us today to develop branding that fuels growth.
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